PRECIOUS TRUST IS AN INDEPENDENT CLOTHING BRAND BASED IN THE UAE, BY WATHEK ALLAL. DRAWING ITS INSPIRATION FROM NORTH AFRICAN STREET CULTURE WHILE REMAINING EXPERIMANTAL WITH GRAPHICS, CUTS, AND HAND DIED PIECES. THE LABEL CARRIES A VERY PERSONAL APPROACH WITH A STORYTELLING ASPECT DESCRIBING A CONTINUOUS LOVE STORY, WITH EACH COLLECTION REVEALING A NEW CHAPTER.